New Miss America overcame her father’s imprisonment

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By Michael Ashcraft —

Not everything was beautiful in the new Miss America’s early life.

When Asya Branch was 10, her father was arrested at home for involvement with an armed robbery. Little Asya watched terrified from the car as her dad was hauled away.

“That day our lives changed forever,” Asya told the New York Daily News. “We had a beautiful home and a great life. When they found out that my father was in prison, people looked at us differently. That was a critical stage in my life and it ended up changing me. I felt this overwhelming shame.”

Three things ensued. Asya and her family lost their farm home as the bank foreclosed. She felt alone and abandoned. And she grew closer to Jesus.

“My father’s incarceration played an enormous role in my life and helped me develop characteristics I never imagined. It taught me responsibility at a young age and to count my blessings,” Asya said on Mississippi Pageant. “But most of all, it strengthened my personal relationship with Jesus Christ.”

Asya was born the sixth of eight siblings to her parents, living in Booneville, Mississippi at the time. Before stepping into a wayward life, her dad was a retired military veteran. Her mom was a teacher’s assistant. She was a gregarious kid who spent her days entertaining family members. If no one was around, she would bury herself in a book.

Asked what one book she would take to a deserted island, she answered unequivocally: “My Bible, not only for the quality reading but for inspiration and guidance in the circumstances in which I would find myself.”

A self-described “daddy’s girl,” Aysa said there was no one to help her through the trying times of losing her dad to the prison system. Her father, she says, had tried to help a drifter by taking him in. But that young man had committed an armed robbery, and for trying to help a needy soul, her daddy paid a high price.

“There were no resources nor advocates available for me,” she says. “People don’t recognize the hardships I have faced in my life because I have learned to be strong through my circumstance, keep a smile on my face and lean upon the Lord.” (Asya is advocating for prison reform and even spoke to President Trump about it.)

“I struggled with my self-worth and closed myself off, praying for answers about why this happened,” she wrote in Guideposts. “Maybe God is teaching me to be independent and grateful, I thought.”

In desperation and loneliness one night, she cried out to Jesus and renewed her relationship.

“It was seen by me in one of my nightly devotions,” she says. “I had become overwhelmed, discouraged and had begun to give up when I had a personal, spiritual encounter with God where He spoke to me and let me know He was still working on me and had incredible plans for my life and I could not give up.”

After taking summer classes at Harvard University, the now-22-year-old graduated from Ole Miss with a degree in broadcast journalism. She has launched a line of beauty products called Branch Beauty. She was crowned Miss America on Nov. 9th in a Covid-delayed pageant.

“Having the backbone and financial base of our family stripped away through incarceration and arrest left me hurt, confused, scared, bullied, and withdrawn,” Asya said. “Now, I am boldly working to help other children who find themselves in unfortunate circumstances fulfill their greatest potential and realize they have an uninhibited future.”

 

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